Business

Getting Ahead of your 2019 Game Plan

Getting Ahead of your 2019 Game Plan

Without smart strategic planning, the big wins just don’t happen. Every decent coach (and content marketer) knows it’s true. You don’t make up plays on game day, and you don’t build a content plan while you’re creating content.

Yes, we realize it’s still just the beginning of fall, but for content marketers who want to start 2019 off right, with a detailed content plan that aligns with their marketing plan, it’s time to get going. Here’s a game plan we recommend…

How I Found Mentors Who Share My Values

How I Found Mentors Who Share My Values

Doing something new is difficult. And the older I get, the less I enjoy feeling incompetent. I have to force myself to accept the beginner stage, embrace failure as an essential step toward mastery and keep trying. It always helps when I can watch someone else, especially when they’re willing to share the mistakes they’ve made and the tips and tricks they’ve learned along the way.

The 3 biggest mistakes to avoid when pricing your services

The 3 biggest mistakes to avoid when pricing your services

“How much should I charge?”

“How do I figure out what I’m worth?”

“What if I’m too expensive?”

“What if I’m not charging enough? How do I know? I see others talking smack about people who devalue their profession by competing to be the cheapest, but I need work.”


These are some of the most difficult questions for entrepreneurs and freelancers to answer. I don’t pretend to know all the answers, but I do know the three most common mistakes I’ve made and see others make…

Dream big. Start small.

Dream big. Start small.

It might sound counterintuitive, but when you own your own business, the best way to think about long-term strategies for your business is to focus on the other areas of your life. I love my job, but the reason I got into this whole entrepreneurship thing wasn’t to work 70-hour weeks — it was for more control over the work I do and for better work-life balance.

Why I Don’t Want to Scale My Business

Why I Don’t Want to Scale My Business

I recently participated in a conversation on The New MORE podcast, where host (and friend) Amber Anderson and I discussed making the strategic decision NOT to grow your business.

Balancing Chaos. 4 things I wish I had known about running a business before having children.

Balancing Chaos.  4 things I wish I had known about running a business before having children.

As a graphic designer, working remotely and freelancing were already part of my life before I became a mom, and I assumed that kids would fit pretty easily into my lifestyle. I was wrong. Since my son was born, I’ve learned a lot that’s helped me become a better parent and a better business owner. Here are four tips I wish someone had told me before I became a mompreneur.

Battle scars and fresh perspectives on fatherhood and business

Battle scars and fresh perspectives on fatherhood and business

Balance in life. Harmony in business. Equality in marriage.In a perfect world, sure.

But Phillip Oakley, founder of Common Giant, a branding and marketing agency in North Carolina, has learned the world is far from perfect and life is far from neat. The father of two has come through significant life changes with a few battle scars — and a fresh perspective on parenting and business.

International Women’s Day and the Plight of the Solopreneur

International Women’s Day and the Plight of the Solopreneur

My clients needed me throughout the day yesterday — as much as any day. There were conference calls and emails galore and a hot project just for good measure. At the end of a jam-packed day, I picked up my son from daycare. I made dinner. I cleaned the kitchen. I went for a walk. I danced to songs from “Frozen” with my kiddo. I engaged in an extended 90-minute bedtime that included six books, two trips to the potty and — oh, I don’t know —a million utterances of, “Close your eyes.”

This is a pretty typical day. But yesterday was International Women’s Day, and as a proud feminist, it seemed like I should do more.