Entrepreneurship

Getting Ahead of your 2019 Game Plan

Getting Ahead of your 2019 Game Plan

Without smart strategic planning, the big wins just don’t happen. Every decent coach (and content marketer) knows it’s true. You don’t make up plays on game day, and you don’t build a content plan while you’re creating content.

Yes, we realize it’s still just the beginning of fall, but for content marketers who want to start 2019 off right, with a detailed content plan that aligns with their marketing plan, it’s time to get going. Here’s a game plan we recommend…

Dream big. Start small.

Dream big. Start small.

It might sound counterintuitive, but when you own your own business, the best way to think about long-term strategies for your business is to focus on the other areas of your life. I love my job, but the reason I got into this whole entrepreneurship thing wasn’t to work 70-hour weeks — it was for more control over the work I do and for better work-life balance.

Balancing Chaos. 4 things I wish I had known about running a business before having children.

Balancing Chaos.  4 things I wish I had known about running a business before having children.

As a graphic designer, working remotely and freelancing were already part of my life before I became a mom, and I assumed that kids would fit pretty easily into my lifestyle. I was wrong. Since my son was born, I’ve learned a lot that’s helped me become a better parent and a better business owner. Here are four tips I wish someone had told me before I became a mompreneur.

International Women’s Day and the Plight of the Solopreneur

International Women’s Day and the Plight of the Solopreneur

My clients needed me throughout the day yesterday — as much as any day. There were conference calls and emails galore and a hot project just for good measure. At the end of a jam-packed day, I picked up my son from daycare. I made dinner. I cleaned the kitchen. I went for a walk. I danced to songs from “Frozen” with my kiddo. I engaged in an extended 90-minute bedtime that included six books, two trips to the potty and — oh, I don’t know —a million utterances of, “Close your eyes.”

This is a pretty typical day. But yesterday was International Women’s Day, and as a proud feminist, it seemed like I should do more.