Every business has a story. It has a purpose for its journey. Our story begins with our son who was born two months premature and weighed 3 lbs 11 oz at birth.
Without smart strategic planning, the big wins just don’t happen. Every decent coach (and content marketer) knows it’s true. You don’t make up plays on game day, and you don’t build a content plan while you’re creating content.
Yes, we realize it’s still just the beginning of fall, but for content marketers who want to start 2019 off right, with a detailed content plan that aligns with their marketing plan, it’s time to get going. Here’s a game plan we recommend…
Doing something new is difficult. And the older I get, the less I enjoy feeling incompetent. I have to force myself to accept the beginner stage, embrace failure as an essential step toward mastery and keep trying. It always helps when I can watch someone else, especially when they’re willing to share the mistakes they’ve made and the tips and tricks they’ve learned along the way.
At work, we’re expected to lead — and our job description gives us clear guidelines on what that looks like. But what does leadership look like when we’re at home, and there are no job descriptions around to use as a foundation? What behaviors do we model for our children every day? What kind of role model do we want to be?
It might sound counterintuitive, but when you own your own business, the best way to think about long-term strategies for your business is to focus on the other areas of your life. I love my job, but the reason I got into this whole entrepreneurship thing wasn’t to work 70-hour weeks — it was for more control over the work I do and for better work-life balance.