strategic planning

Getting Ahead of your 2019 Game Plan

Getting Ahead of your 2019 Game Plan

Without smart strategic planning, the big wins just don’t happen. Every decent coach (and content marketer) knows it’s true. You don’t make up plays on game day, and you don’t build a content plan while you’re creating content.

Yes, we realize it’s still just the beginning of fall, but for content marketers who want to start 2019 off right, with a detailed content plan that aligns with their marketing plan, it’s time to get going. Here’s a game plan we recommend…

Dream big. Start small.

Dream big. Start small.

It might sound counterintuitive, but when you own your own business, the best way to think about long-term strategies for your business is to focus on the other areas of your life. I love my job, but the reason I got into this whole entrepreneurship thing wasn’t to work 70-hour weeks — it was for more control over the work I do and for better work-life balance.